About us

Paula Higino is a dynamic Brazilian-Irish entrepreneur and the proud owner of Miss Bliss Hair & Beauty, Cork’s premier one-stop beauty destination. With over a decade of rich experience in the beauty industry, Paula founded Miss Bliss more than five years ago, fueled by her unwavering passion for hair and beauty.

At Miss Bliss, we offer a comprehensive range of services tailored to enhance your look, including stunning hairstyles, innovative colour creations, balayage techniques, and luxurious Brazilian Keratin treatments. Our salon also boasts specialized expertise in working with curly, wavy, and textured hair, ensuring you receive the best care possible. Paula has completed intensive specialized training in curly hair techniques with the renowned “Mestres dos Cachos” in São Paulo, Brazil, and has partnered with Keune, having successfully completed their Elite Course for advanced skills and knowledge.

In addition to hair services, Paula is the mastermind behind our exceptional waxing offerings. With over 15 years of experience, she honed her skills in male waxing in London in 2018, swiftly becoming a go-to expert for both female and male clients in Cork. We pride ourselves on using only the highest-quality products, such as Waxpert wax, to deliver a bespoke waxing experience. Paula has developed an exclusive technique that fuses speed and comfort, inspired by Brazil’s world-renowned beauty standards.

Paula’s remarkable talent and dedication to her craft have garnered significant recognition, including prestigious awards like the Cork Business Award 2023, Ireland’s Most Stylish Businesses 2023, and the Passoan Hair and Beauty Awards 2024. Paula has consistently been nominated across various award ceremonies, reinforcing her status in the beauty community.

Through her expertise, passion, and unwavering commitment to excellence, Paula continues to inspire and elevate the beauty industry, making Miss Bliss Hair & Beauty the ultimate destination for all your beauty needs. Come experience the magic for yourself!

At our salon, we are proud to use Keune Hair Cosmetics for all our hair treatments. Keune has been making high-quality hair products for professionals since 1922, and their commitment to excellence aligns perfectly with our values.

We strongly believe that it is our responsibility to care for both our clients and the planet. Keune is not only dermatologically tested but also cruelty-free, ensuring that our treatments are both effective and ethically produced. By choosing Keune, we’re supporting a brand that prioritizes the well-being of people and the environ-ment, giving you the best results while also being mindful of the world around us. Experience the difference with our luxurious, professional treatments.

We exclusively use Waxperts, a premium Irish brand that stands out from any other wax. Known for its unrivalled flexibility, Waxperts offers a unique wax formula that provides a more comfortable experience for our clients while making it easier to achieve superior results.

Paula’s expert technique combined with Waxperts ensures the best possible waxing treatment, offering precision and comfort. As Ireland’s number one wax brand, and the top choice across Europe, Waxperts guarantees premium results every time.

We’re proud to use SKINICIAN products for all our facial and body treatments. Every product in the SKINICIAN range is packed with a nourishing blend of active ingredients, with 90% of them naturally derived. Along with essential skincare staples, a range of treatments specifically designed to tackle concerns like acne, sensitivity, and dry skin is offered.

Each product is formulated to work in perfect harmony, delivering the results you want in the shortest time, all while being gentle on the skin. The formulas are free from harmful ingredients such as parabens, mineral oils, sulphates, and palm oil, are vegan, cruelty-free, and PETA-approved.